E8 Athletics Pty Ltd ("E8", "we", "us", or "our") operates ego8.store and all related content, features, tools, products, and services (the "Services"). This Privacy Policy explains how we collect, use, store, disclose, and protect your personal information when you visit our website, make a purchase, create an account, or otherwise interact with us.
Our Services are powered by Shopify. Where there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to personal information.
By using the Services, you acknowledge that you have read and understood this Privacy Policy and consent to the collection, use, and disclosure of your personal information as described below. If you do not agree, please do not use the Services.
01
INFORMATION WE COLLECT
We collect personal information in the following categories, depending on how you interact with us:
Contact & Identity Information
- Full name, email address, phone number
- Billing address and shipping address
- Date of birth (where provided)
Financial & Transaction Information
- Payment card details and billing information (processed securely via Shopify Payments and third-party payment processors — we do not store full card numbers)
- Transaction history including items purchased, returned, or exchanged
- Order confirmations, invoices, and refund records
Account Information
- Username, password (encrypted), and security questions
- Account preferences, saved items, and wishlist contents
- Communication preferences and opt-in/out history
Device & Technical Information
- IP address, browser type and version, operating system
- Device identifiers, screen resolution, language settings
- Referring URLs and exit pages
- Cookie identifiers and session tokens
Behavioural & Usage Information
- Pages visited, time spent on site, click paths and scroll depth
- Products viewed, added to cart, wishlisted, or abandoned at checkout
- Search queries made within the Services
- Interaction with emails including open rates and click-through behaviour
Communications
- Content of customer service enquiries, emails, and live chat messages
- Reviews, feedback, or survey responses you submit
- Information provided through social media interactions with our brand
Location Information
- General location inferred from IP address
- Shipping destination and billing address region
Marketing & Preference Data
- Email and SMS marketing opt-in status
- Advertising identifiers and retargeting pixel data
- Inferred interests based on browsing and purchase behaviour
02
HOW WE COLLECT INFORMATION
We collect information through the following means:
- Directly from you — when you create an account, place an order, subscribe to our email list, contact us, or submit a form
- Automatically — through cookies, pixel tags, web beacons, and similar tracking technologies when you visit or interact with the Services
- From Shopify — as our ecommerce platform provider, Shopify collects and processes certain data on our behalf
- From payment processors — including Shopify Payments, Stripe, and Afterpay, who process transactions and return relevant confirmation data
- From advertising partners — including Meta (Facebook/Instagram) and Google, through tracking pixels and conversion APIs
- From analytics providers — including Google Analytics and Shopify Analytics
- From social media platforms — when you engage with our content or link your social accounts
- From third parties — including fulfilment partners, logistics providers, and fraud prevention services
03
COOKIES & TRACKING TECHNOLOGIES
We use cookies, pixel tags, web beacons, and similar technologies to operate and improve the Services. These technologies help us:
- Keep you logged in and remember your cart and preferences
- Understand how visitors use the Services and which pages perform best
- Deliver targeted advertisements on third-party platforms
- Measure the effectiveness of our marketing campaigns
- Detect and prevent fraud
Types of cookies we use:
- Essential cookies — required for core functionality (cart, checkout, login)
- Analytics cookies — measure traffic and usage patterns (e.g. Google Analytics)
- Marketing cookies — enable retargeting and personalised advertising (e.g. Meta Pixel, Google Ads)
- Preference cookies — remember your settings and preferences
You can control cookie settings through your browser settings or via any cookie consent tool displayed on the Services. Disabling certain cookies may affect the functionality of the Services.
04
HOW WE USE YOUR INFORMATION
We use personal information for the following purposes:
Order Fulfilment & Service Delivery
- Processing and fulfilling orders, including payment, shipping, and delivery
- Managing returns, exchanges, and refunds
- Sending order confirmations, shipping notifications, and delivery updates
- Maintaining and managing your account
Customer Support
- Responding to enquiries, complaints, and support requests
- Resolving disputes and troubleshooting issues
- Maintaining records of communications for quality assurance
Marketing & Advertising
- Sending promotional emails and SMS messages (where you have opted in)
- Displaying personalised advertisements on third-party platforms including Meta and Google
- Retargeting visitors who have shown interest in our products
- Segmenting our email list to send relevant, timely communications
- Conducting giveaways, competitions, and loyalty programmes
Analytics & Business Improvement
- Analysing usage patterns to improve the design, content, and functionality of the Services
- Measuring conversion rates, traffic sources, and campaign performance
- Conducting A/B testing and user research
- Generating internal business reports and forecasts
Security & Fraud Prevention
- Verifying your identity and authenticating account access
- Detecting, investigating, and preventing fraudulent, illegal, or unauthorised activity
- Protecting the integrity of our payment systems
- Complying with applicable fraud screening obligations
Legal & Compliance
- Complying with applicable laws, regulations, and legal obligations
- Responding to lawful requests from government or law enforcement authorities
- Enforcing our Terms of Service and other policies
- Protecting our legal rights and those of our customers
05
HOW WE SHARE YOUR INFORMATION
We do not sell your personal information. We may share your information in the following circumstances:
Service Providers & Technology Partners
- Shopify — our ecommerce platform, which processes data in accordance with their own privacy policy
- Payment processors — Shopify Payments, Stripe, Afterpay, and PayPal, for payment processing
- Fulfilment partners — including Tap n Stitch, for order production and dispatch
- Logistics & shipping providers — Australia Post, CouriersPlease, and other carriers
- Email marketing platforms — Klaviyo, for email and SMS campaign management
- Advertising platforms — Meta and Google, for ad delivery and retargeting
- Analytics providers — Google Analytics and Shopify Analytics
- Cloud storage and IT providers — for secure data storage and infrastructure
Business & Marketing Partners
- We may share certain data with marketing partners to deliver personalised advertising experiences. You may opt out of targeted advertising by adjusting your preferences in your account or through the opt-out mechanisms described in Section 08.
At Your Direction
- When you direct us to share information — for example, by using social login, sharing a review publicly, or participating in a referral programme
Legal Obligations
- When required by law, court order, or government authority
- To protect the safety, rights, or property of E8, our customers, or the public
- In connection with legal proceedings or regulatory investigations
Business Transfers
- In connection with a merger, acquisition, asset sale, or other business transaction, your information may be transferred to the relevant parties as part of that transaction
All third parties we share information with are required to handle it in accordance with applicable privacy laws and our contractual requirements.
06
OUR RELATIONSHIP WITH SHOPIFY
The Services are hosted and operated using Shopify's platform. Shopify acts as a data processor on our behalf and also processes certain data as an independent data controller in connection with the features and services it provides.
Information you submit through the Services will be transmitted to and stored by Shopify, and may be processed in countries other than where you reside. Shopify maintains its own privacy policy governing how it uses your data.
To learn more about Shopify's privacy practices or to exercise rights related to data processed by Shopify directly, visit shopify.com/legal/privacy or the Shopify Privacy Portal.
07
DATA RETENTION
We retain your personal information for as long as necessary to fulfil the purposes for which it was collected, including to:
- Maintain your account and provide ongoing Services
- Comply with our legal, regulatory, and tax obligations (typically 7 years for financial records under Australian law)
- Resolve disputes and enforce our agreements
- Detect and prevent fraud
When personal information is no longer required, we will securely delete or de-identify it in accordance with our data retention procedures. Anonymised or aggregated data may be retained indefinitely for analytical purposes.
08
YOUR RIGHTS & CHOICES
Depending on where you live, you may have some or all of the following rights regarding your personal information:
- Access — request a copy of the personal information we hold about you
- Correction — request that we correct inaccurate or incomplete information
- Deletion — request that we delete your personal information, subject to legal obligations
- Portability — request your data in a structured, machine-readable format
- Restriction — request that we limit how we process your information in certain circumstances
- Objection — object to processing based on legitimate interests, including direct marketing
- Withdraw consent — where processing is based on consent, withdraw it at any time without affecting prior processing
Marketing opt-out: You may unsubscribe from marketing emails at any time by clicking the unsubscribe link in any email, or by emailing us at egoeightco@gmail.com. Opting out of marketing does not affect transactional communications related to your orders.
Targeted advertising: To opt out of interest-based advertising, visit the Digital Advertising Alliance opt-out page, adjust your settings within Meta or Google platforms, or use the Global Privacy Control.
To exercise any of the rights above, contact us using the details in Section 15. We may need to verify your identity before actioning your request. We will respond within the timeframes required by applicable law.
We will not discriminate against you for exercising any of these rights.
09
SECURITY
We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, loss, misuse, disclosure, alteration, or destruction. These include:
- SSL/TLS encryption for all data transmitted to and from the Services
- Secure, encrypted storage of account credentials
- Access controls limiting who within our organisation can access personal information
- Regular review of our security practices and systems
- Payment card data handled exclusively by PCI-DSS compliant processors — we do not store full card numbers
No method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security. You are responsible for keeping your account credentials confidential. If you believe your account has been compromised, contact us immediately.
10
INTERNATIONAL TRANSFERS
E8 Athletics is based in Australia. Your personal information may be transferred to, stored in, or processed in countries other than Australia, including the United States and other jurisdictions where our service providers operate.
Where we transfer personal information outside Australia, we take steps to ensure it receives an equivalent level of protection, including through contractual safeguards. If you are located in the European Economic Area or the United Kingdom, we rely on recognised transfer mechanisms including the European Commission's Standard Contractual Clauses where applicable.
11
CHILDREN'S PRIVACY
The Services are not directed to children under the age of 18 (or the applicable age of majority in your jurisdiction). We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information without your consent, please contact us and we will take steps to delete that information promptly.
We do not knowingly sell or share the personal information of individuals under 16 years of age.
12
THIRD-PARTY LINKS
The Services may contain links to third-party websites, social media platforms, or other online services not operated by E8. We are not responsible for the privacy practices of those third parties. We encourage you to review the privacy policies of any third-party sites you visit. Our inclusion of a link does not imply endorsement of that site or its privacy practices.
13
CHANGES TO THIS POLICY
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or for other operational reasons. When we make material changes, we will update the "Last updated" date at the top of this page and, where required by law, notify you directly by email or through a notice on the Services.
Your continued use of the Services after any update constitutes your acknowledgement of the revised Privacy Policy.
14
COMPLAINTS
If you have a complaint about how we handle your personal information, please contact us first using the details below. We will investigate and respond within a reasonable timeframe.
If you are not satisfied with our response, you may lodge a complaint with the relevant data protection authority in your jurisdiction. In Australia, this is the Office of the Australian Information Commissioner (OAIC).
15
CONTACT US
For any questions about this Privacy Policy, to exercise your rights, or to make a privacy-related complaint, please contact us:
We aim to respond to all privacy-related enquiries within 5 business days.